Basic search engine optimization items - SEO Process part 1 continuation

The following are the basic search engine optimization items I almost forgot to discuss on my previous blog, so let's continue:

1. HTML Title tags
2. Meta description and keyword tags on every page of the website
3. Use of keywords; density, proximity, frequency
4. Website content
5. Website Theme
6. Site popularity
7. The website URL containing keywords
8. The file names in the site containing keywords
9. Using Alt tags on images
10. Using link popularity strategies
11. Website Design
12. Portal pages
13. Paid Inclusion or the length of time it takes to get listed in search engines
14. Analyzing competition
15. Avoid things that search engines penalize you for

The Title tag of a webpage describes the page in one sentence. The title is the first thing that a search engine spider sees. It also is what appears as the webpage description in the search engine's results. Every search engine places importance on the title tag. Some search engines consider the title to be the most important part of your webpage.

Meta description tags describe your site's content to a search engine by using keywords. The tag is added to the HTML code of each webpage. Searchers cannot see the Meta description tag when they look at your page.

The Meta keyword tag is a list of keywords. It tells search engines all the keywords that you would like to have your site listed for. Like the Meta description tag it is added to the HTML code of each webpage and searchers cannot see it when they look at your web page.

Your website content is important in rankings. Most search engines rank websites by the quality of their content. Your website should be more than a marketing message, it is an opportunity to relate with and engage your consumer. Good content does this. More importantly, every search engine wants to see the same thing, a web site that is filled with great, useful content. All search engines base their ranking algorithms on this. If your site uses your relevant keywords naturally within simple guidelines you will rank higher in search engine results. If you do not have a lot of useful content in your site or keyword phrases that are used naturally within the text, you do not have all of the essential elements of a good website. Once a website has generated traffic, the design and content on the site must convert the traffic to sales.

Themes: Search engines have begun to rank sites by theme. A website's theme is the common subject matter throughout the site. Search engines algorithms rank websites on their theme to provide searchers with more relevant information. This provides search results that are more relevant to the subject matter searched for. To determine themes website algorithms analyse all website page's titles, meta tags, text, and links. 

Site popularity is determined by click popularity and stickiness. Click popularity is the number of clicks a website receives from a search engine. When your website receives more clicks for a particular keyword a search engine determines that your site is more relevant for those keywords and ranks it higher for them in the next search. Stickiness is the amount of time that the searcher stays on your site, the longer the searcher stays the better.




Having the website URL contain keywords boosts search engine rankings for those particular keywords i.e. seo-linkbuilder-philippines.com/ would rank higher on searches for search engine optimization. 

ALT tags are descriptions or labels of images. Search engines cannot tell what text is contained in an image. The ALT tag tells the search engine what the image is. These tags can also include keywords to increase their frequency in the page. 

Link popularity is measured by the following three factors; number of links, link relevance, and link text. The more links you have on your site the better. If the links provided are relevant to your site the optimization benefit is greater. Relevant links can be from anyone else in the same search engine category, i.e. competition, suppliers, or sites providing information on your industry. Link text is the description of the link provided that people see to click on i.e. search engine optimization may be the link text someone sees; when they click on it the link may take them to PageRankers.com. Using keywords to describe links also provides a greater benefit. Link popularity tells search engines that your website is valuable and that it should be ranked higher.

Flashy sites with special graphics may look good, but search engines may not recognize quality content in flash website designs. Search engines have a difficult time indexing websites that use flash, framing, dynamic content, large graphics, and multimedia files, if they are able to index them at all. In these cases portal pages for optimization are highly recommended. An expensive website that has a great appearance may be useless to your business if no one can find it. A website that is optimized correctly not only is designed to rank high in search engines, but offer functional and relevant content for converting web traffic to revenue.

The design of the website should allow the site to load fast. The site should be well organized and easy to navigate.

Portal pages are web pages that are specially optimized for specific keywords. These pages are used to get higher website search engine rankings. The pages are usually separate from the main website and act as a path directing traffic to the main website. Portal pages allow websites to achieve higher rankings for many competitive keywords. The pages can be tailored to specific keywords and specific search engines. Portal pages are essential for websites that contain frames, dynamic content, large graphics, or multimedia files. Because these types of pages are used mainly to draw traffic, they should not be submitted to directories.

Paid inclusion is when a search engine or directory is paid to have all or some of the pages of a website submitted directly into the search engine or directory's database. This process ensures that everything submitted to the search engine or directory will be indexed. Doing this gives you more control over how the submissions are categorized and indexed. This gives you the ability to generate more traffic immediately by allowing you to more quickly match searches. It also eliminates the time that it would take for a search engine's spiders to index your site out of the over three and half billion estimated pages on the web. Paid inclusion is important for sites that use framing, dynamic content, large graphics, and multimedia files.

It is crucial to analyze the competition for particular keywords. SEO experts use many methods to analyze keyword and website competition. The HTML title, Meta tags, and keyword usage will be analyzed. There are techniques that can be used to make a search engine index and rank a different page. If a page ranks high there may be many reasons. SEO experts may use different methods to determine why web pages have a certain ranking. For example; Google has a feature that stores web pages indexed by their spider.

Philippines SEO Solution Provider

Companies wishing to hire a SEO solution provider for the first time can doubt already many misconceptions about SEO. One is that this type of company can not prove a worthwhile investment to hire outside help and can be done by the company of IT professionals. The job of an SEO specialist is not to be confused with a regular computer expert. These people use a variety of techniques that can help boost search engine ranking of a website as an asset that is visible on the internet.

Many IT professionals believe that the work of a SEO can do with just simple adjustments to increase the ranking HTML. This is no longer the case today, as there are many ways that are more efficient than simple touches just the program code. A SEO specialist can write blogs and newsletters that define and explain a product or service to a customer to get to know. You can create links to quality web sites or phone presentations that are related to the services offered on the website that are optimized. Web site analysis to understand their strengths and weaknesses is also a part of the work of a SEO specialist.

Another misconception that has been associated with search services engine optimization is that it has a low return on investment. This is not true, of course, as the optimization of a website has a great impact on sales and profits that can make or break a business. A company that has successfully improved its website to increase website traffic, and is capable of converting the influx of visitors into customers can certainly have a lot of that. One more thing that proves this service as a good investment is that it comes at an affordable price. There are many offshore outsourcing companies that offer cheap SEO services to customers around the world. Compared to a local service provider, this is a wise choice, as they provide the same quality of production or even more, but at a lower cost.

One method that online retailers do to acquire a reasonable rate of SEO is to seek independent forums that offers optimization services. Compared with a SEO service provider, independent workers can be hired at a much lower cost. The biggest problem that comes with independent professional treatment is that its origin is unknown. Anyone can impersonate another person on the Internet. Some plan to work on a specific project, but once paid flee their employer and not show again. It is important not to trust the self-employed immediately.

But why settle for a cheaper fare with so many risks? An enterprise business process outsourcing SEO can provide a solution at a rate much higher than a freelancer, but can be relied on for its background. There is less risk with a company established especially with a lot of testimonials from satisfied customers. Most of these companies offer cheap SEO services that can be exploited by small and medium enterprises.

Cheap SEO services are not only prudent budget the best option, but it may offer the best SEO solution available on the market.

The SEO Process (part 1)

Search engine optimization begins with researching targeted keywords related to the website. Once a strategy is developed from the keyword research, the keywords that are selected for optimization are embedded into the webpage. There are many ways that SEO is performed. Professional search engine optimization specialists track search engine ranking methods and modifications to search engine algorithms so that web pages can be optimized accordingly.

SEO strategies are best implemented during the development of your website. Your website developer should be able to provide search engine optimization or have a relationship with an SEO company that can provide SEO services. SEO is easier to perform during the development of a website. If SEO was not a factor when your website was developed your current site can still be optimized to improve search engine rankings.


While the process of SEO may be confusing to clients, Search Engine Optimization professionals are specially trained in the most up to date techniques of search engine optimization and converting resulting website traffic.


Capital that is spent improperly on internet marketing yields an unfavorable return on investment. SEO specialists also specializes in rescuing businesses from failed search engine optimization efforts and traffic conversion techniques.

What is Search Engine Optimization

Search engine optimization (SEO) is the process of improving the visibility of a web site or a web page in search engines via the "natural" or un-paid ("organic" or "algorithmic") search results. Other forms of search engine marketing (SEM) target paid listings. In general, the earlier (or higher on the page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine. SEO may target different kinds of search, including image search, local search, video search and industry-specific vertical search engines. This gives a web site web presence.


As an Internet marketing strategy, SEO considers how search engines work and what people search for. Optimizing a website may involve editing its content and HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic.


The acronym "SEO" can refer to "search engine optimizers," a term adopted by an industry of consultants who carry out optimization projects on behalf of clients, and by employees who perform SEO services in-house. Search engine optimizers may offer SEO as a stand-alone service or as a part of a broader marketing campaign. Because effective SEO may require changes to the HTML source code of a site, SEO tactics may be incorporated into web site development and design. The term "search engine friendly" may be used to describe web site designs, menus, content management systems, images, videos, shopping carts, and other elements that have been optimized for the purpose of search engine exposure.


Another class of techniques, known as black hat SEO or spamdexing, uses methods such as link farms, keyword stuffing and article spinning that degrade both the relevance of search results and the user-experience of search engines. Search engines look for sites that employ these techniques in order to remove them from their indices.